So the heat was too much for CBS Radio and they dropped the Don Imus show, following on the heels of MSNBC doing the same.  Imus, a veteran radio broadcaster, has a history of saying outrageous things and his remarks about the Rutger's womens basketball team was the tipping point that led to his dismissal.

This happened on the same day that Don Imus met with the Rutger's basketball team in a closed door session, no doubt to apologize personally.

As a long time radio broadcaster myself I have some empathy for the "I-Man", but not for his insensitive remarks.  My empathy springs more from the sometimes double-standard I've personally witnessed from broadcast groups.  They hire personalities to achieve ratings and encourage them to push the envelope.  Often shocking and caustic radio hosts generate audiences and ratings is the name of the game.

My problem with that marketing philosophy is that  if you encourage radio hosts to be "edgy" then you can't suddenly pretend you didn't know or think they would offend someone.  It's hard to walk the razor's line.

I'm more of a proponent of the "attraction" principle of marketing.  Build long term relationships, offer good and friendly service and have some moral character.  Unfortunately too many broadcast companies would rather have quick ratings from shock and stunting.  I'm all for fun, but when your persona is to be offensive...then you will offend.