The online shopping frenzy continues as we head into the final couple of weeks of the Holiday push.  Black Friday, the retail day so important after Thanksgiving that many retailers find essential to making a profit, showed an increase this year of 22% over 2006 (see virtualmarketingblog.com).

Cyber Monday this year increased, too. Up 21% from last year (see reuters.com) for sales of $733 billion. 

The increase of online shopping has been predicted for ten years now and consumer confidence in shopping online increases each year. But there are still things smart marketers must do to attract that confidence. Good deals, easy navigation and ease of ordering head the list.

Sites like Deal of the Day and WOOT (one day, one deal) can certainly help savvy shoppers. It just goes to show that you don't have to be the online retailer to turn a buck. Show people where the deals are. There is even a site that tracks the various online deals of the day - www.dodtracker.com.