To be effective you have to get people's attention...and then engage them.  Hopefully you get a response, some interest shown and develop a relationship.

How you do this in your marketing (specifically Internet marketing) takes learning, practice,  and trying out new things.  I find that most people respond better to honesty and real concern for the customer as opposed to coming off as a "know it all" or delivering the hard sell.

Humor helps to.  A billboard caught my eye driving to work the other day.  I wasn't even sure what the board was promoting...I didn't look at it that closely. But I did catch the web URL.  So I checked out www.feedthepig.org

It sounded interesting. And it got me to visit. Turns out it is a new public service campaign from the American Institute of Certified Public Accountants and the Advertising Council and the "star" spokesman is Benjamin Bankes.  The campaign is straightforward about learning how to become financially responsible and is targeted at 25-34 year olds.  "Feed the Pig" means your piggybank.  Little things add up and so forth.

I found it interesting.  If you are doing offline marketing but you have an online component always include your web address.