Everybody likes a freebie - especially food.  Restaurants are discovering the benefit of promoting food giveaways through social media like Facebook and Twitter.  Yes, sometimes combined with other media, but ultimately we are seeing that social network sites are having an impact.

This does not surprise me.  It is the power of the referral.  We all like to hear about the latest movie, travel spot, place to eat and so on, and we give lots of credence to what our friends tell us.  Freebies + Social Media = Hot Restaurant Strategy by Karlene Lukovitz, online here at MediaPost, relates recent successes by Denny's, Quiznos and International House of Pancakes.