When it comes to creating a presence online that attracts return visitors (that ideally translate to customers, partners or friends) you need to think about what personality you are projecting?

Are you the expert? Intellectual? Funny? Sarcastic? Social commentator? Problem Solver?

The blogging and social media networks give you the opportunity to present your personality. But I think you need to consider how that personality changes - or stays the same - depending on the platform. What you tweet on Twitter or post on Facebook can be different than how you present your professional image via Linkedin or your company blog.

People are attracted by honesty and integrity, but it's not often easy to ascertain from online communication. As virtual as the world has become there is still need for conversations and face time. So we'll continue to see video and voice communication grow.

More important than being a social media expert is knowing and honestly communicating your band personality.