If you Twitter, do you care whether celebrities are posting their own tweets or using a ghost twitter? That's a question posed by Amy Dean at her Key Word Communications blog. She has a site that looks into whether celebrities are tweeting or using someone else (www.tweetexorcist.com).  The indication so far is that most people want the posting to be from the actual celebrity, although time demands can make that tough. If it is a ghost twitterer, hopefully they are staying true to the celeb's "voice".

One also wonders about companies using Twitter for marketing, branding and communication to customers. Naturally it would be difficult for key people in an organization to handle all the messages, just as nobody really expects President Obama to respond to all his mail, email, messaging, et al.

Certainly there are people who are capable writers and communicators who understand the new media and could provide the "voice" and service by ghost writing for companies, brands, products and services. So, if you are holding back from using the social media because of time constraints consider finding someone who could be your spokesperson and provide that public relations method for you.