It is my belief that everyone has a story.  Stories are powerful; we find out about each other and about our world through the telling of stories.  Perhaps you've never considered the use of your story for marketing purposes, but it can be invaluable.

When you consider your marketing tools you should definitely include have a story about your services or business. Your story can be how you developed your product, service, organization or company. Tell of the trials and challenges along with the successes.

All good stories have a beginning, middle and end - so think that way when you write your story for your web site.  And include some conflict and a resolution if at all possible.

Surely much of the success of blogging and social media is because people can share stories, or alert others to interesting stories. Marketing is more than technique - it is heart. And the heart of your story can be persuasive communication.

A recent newsletter, the Working Solo Minute, emphasized the power of story. In fact, Terry Lonier, founder of WorkingSolo.com, calls it The Most Powerful, No-Cost Tool for Connecting with Customers. She suggests three key points to using this marketing tool: find your story; develop your story; share your story.

It's best if your story rings with authenticity. That comes from you. But if you aren't confident in your writing ability then find a writer who will craft your story for you. Make sure they collaborate with you to get all the pertinent and accurate information.  You should also spend time talking with them so they can capture your "voice" - your communication style.

Use the power of your story.  It is a way to differentiate yourself from your competitors and it is a valuable part of your persuasive communication.

As a writer of life stories as well as marketing materials I regularly with work with clients to craft their marketing message and story for online use. You can contact me to discuss how I can help you share your story.