"Bah, bah....Monday, Monday - so good to me" - the Mamas & the Papas had a big hit in the 1960's with "Monday, Monday". Online retailers hope to have a big hit with Cyber Monday - November 30.

Black Friday has come and gone and the stores did their usual discounting and early opening to woo shoppers in the day after Thanksgiving. Reports so far are that it was a bit softer than hoped for. I don't think we should be surprised given the shape of the economy.

However, online sales should continue to grow. I remember 10-12 years ago when we were touting the growth and potential of online retailing that it was hoped eventually transacting online would be commonplace. Today it certainly is.

Cyber Monday is the Black Friday equivalent of online selling. There are lots of deals and the major e-tailers are heavily promoting it. Check out some of the deals from Amazon.com

If you are conducting a Cyber Monday promotion be sure to do more than just deep discounts. This is an opportunity to establish more relationships with customers and clients. Show them you care more about them than just a one day shopping blitz.