Answer the Right Questions
Posted by Tom Gilbert at 12/23/2011 2:07 PM 
Categories: marketing philosophy, work purpsose
Tags: internet marketing web marketing site build it sbi survey
Categories: marketing philosophy, work purpsose
Tags: internet marketing web marketing site build it sbi survey
What holds people back from buying?
Uncertainty - of course.
Risk - yes.
Sounds too good to be true. That one is perhaps the toughest to deal with for online advertising.
What convinces people to buy?
Take away the risk.
Testimonials, especially from people the customer knows (one of the main reasons for marketing through social media).
Being transparent.
The latter is especially important. If you can really document success and give some sort of guarantee you've gone a long way towards alleviating customer reluctance.
We also know that people buy emotionally. But I think more and more...particularly when it comes to investing in an e-business or web business, people are doing research and thinking it through.
Over and over again I'm impressed with Sitesell's SBI. They do all of the above and more. Still, you might hold back from purchasing their product for a number of reasons. Recently Sitesell conducted another survey with people who'd visited their site but hadn't purchased. They wanted to find out why .
Thousands of people replied. And they looked at all those reasons and came up with answers. Amazing! They really go all out to earn your trust. (When you visit the link scroll down the page just a bit to click on the So Why Are You Not Smiling? What Worries You?)
Now, I'm already convinced. Why? Because I've used their product since 2003 and gladly renew every year. My niche - personal history/life story preservation - is something I'm passionate about. I'm working to help people discover why they should preserved their life stories - and how to do it. SBI has become a great way to build my online business because they give me all the tools I need to be successful. I get good traffic and I don't have to be some kind of web techie to do it. Yes, there's the hard work of creating content - my content - but you do that with any site (unless you just rip off other people's stuff which is a very major no-no).
One of the greatest concerns people have this day is how to deal with the economy and also find something they can develop to earn income. Something they are passionate about.
In the end, the only way you will be successful is to work on something you care about.
SBI is worth investigating.
And right now is the annual buy-one-get-one free promotion.
Uncertainty - of course.
Risk - yes.
Sounds too good to be true. That one is perhaps the toughest to deal with for online advertising.
What convinces people to buy?
Take away the risk.
Testimonials, especially from people the customer knows (one of the main reasons for marketing through social media).
Being transparent.
The latter is especially important. If you can really document success and give some sort of guarantee you've gone a long way towards alleviating customer reluctance.
We also know that people buy emotionally. But I think more and more...particularly when it comes to investing in an e-business or web business, people are doing research and thinking it through.
Over and over again I'm impressed with Sitesell's SBI. They do all of the above and more. Still, you might hold back from purchasing their product for a number of reasons. Recently Sitesell conducted another survey with people who'd visited their site but hadn't purchased. They wanted to find out why .
Thousands of people replied. And they looked at all those reasons and came up with answers. Amazing! They really go all out to earn your trust. (When you visit the link scroll down the page just a bit to click on the So Why Are You Not Smiling? What Worries You?)
Now, I'm already convinced. Why? Because I've used their product since 2003 and gladly renew every year. My niche - personal history/life story preservation - is something I'm passionate about. I'm working to help people discover why they should preserved their life stories - and how to do it. SBI has become a great way to build my online business because they give me all the tools I need to be successful. I get good traffic and I don't have to be some kind of web techie to do it. Yes, there's the hard work of creating content - my content - but you do that with any site (unless you just rip off other people's stuff which is a very major no-no).
One of the greatest concerns people have this day is how to deal with the economy and also find something they can develop to earn income. Something they are passionate about.
In the end, the only way you will be successful is to work on something you care about.
SBI is worth investigating.
And right now is the annual buy-one-get-one free promotion.
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